Editorial - Does Avatar have a chance at Box Office Success?

As I sit here writing this editorial, we are essentially 6 weeks away from the release of James Cameron’s long awaited return to filmmaking, Avatar.

But in that time the anticipation has gone two ways, those like myself who can’t wait to see if Cameron still has the Midas touch or if it will fail spectacularly under it’s own weight, for that we’ll have to wait and find out.

But what I want to ask is does the film stand a chance at that most important of champions: Box Office, this year alone has seen many underwhelming movies that still returned a profit for their distributors due to the fact that they carry a safe and comfortable audience, this film doesn’t and to my eyes this could hurt it’s chances of being a money maker, especially when Transformers 2 despite venomous reviews went on to make $400 million dollars at the US Box Office.

Another matter that complicates this is the runaway success of Cameron’s last film Titanic, which still sits at the top of the US Box Office with $600 million dollars and almost anything that doesn’t reach that mark is certain to fail, so I suppose it’s just a matter of waiting and seeing how this goes, hopefully it will all turn out for the best.